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Our journey to a world-class brand started in 2002, when founders Doug Nielsen, Mark Hasebroock, and Julie Mahloch acquired Hammocks.com and began selling hammocks online. They saw the potential of launching more sites, each devoted to a product category. This became NetShops, where we continued to launch sites focused on home and outdoor living.
Founded in 1999, OpticsPlanet, Inc. has been recognized by both Inc. Magazine and Internet Retailer Magazine as a leading E-commerce company. As one of the fastest growing retailers on the Internet, OpticsPlanet, Inc. currently employs over 200 employees in its state-of-the-art customer service and fulfillment center located just outside of Chicago in Northbrook, Illinois.
Bushnell® has been the industry leader in high-performance sports optics for over 50 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched.
OpticSale.Com (AKYR Enterprises Inc.) was founded in 2002 in order to serve customers optical needs. We’ve since grown to offer a larger line of products for hunting, military, and tactical uses while maintaining the founding principle to offer you, our loyal customer, great equipment at an unbelievable value. We strive to ensure your satisfaction every time you give us your business. We're and Accredited Business with the Better Business Bureau. Take a look at our Customer Feedback—it speaks volumes about how we treat our customers. Our representatives are always ready and knowledgeable. They have answers to all of your questions with their expert product training!